Richard
'I need to think about it': what to say next
The takeaway: “Let me think about it” isn't a no.
Richard's tip
Ask for referrals the right way: name one person
The takeaway
Don't ask for friends. Ask for one person.
Do this today
The tip as steps. Tick them off as you go, or download the list to keep.
Sources
Where every number in this tip comes from.
- Schmitt, Skiera & Van den Bulte: Referral programs and customer value, Journal of Marketing (2011) (opens in a new tab)
- McPherson, Smith-Lovin & Cook: Birds of a feather, Annual Review of Sociology (2001) (opens in a new tab)
- SCORE: Boosting referrals for your business (opens in a new tab)
- Harvard Business Review: What an effective client referral strategy looks like (2021) (opens in a new tab)
Who's in this one
- RichardSales ManagerIn SelfOperate: Finds prospects from open map data and drafts personal outreach you send.
More tips
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The takeaway: Remind kindly. Know what the chair costs.
Avery
Best marketing channel: one question before you spend more
The takeaway: Before you spend more, ask where the money came from.
Put your digital employees to work.
Describe your business in a sentence and see your plan. It's free to look, and you only pay if you approve it.
Free to describe and see your plan. You pay only after you approve it.