One calm place to see how your business is doing.
Your dashboard says how things are going in one sentence, what needs you, and what SelfOperate did while you were busy. Here are its three main areas, with a made-up business.
These dashboard scenes use fictional businesses and sample data. Controls illustrate the interface; they do not prove live provider execution. Supported tasks depend on enabled features, permissions, budget and connected services.
Try it
One calm place to run your business.
Switch between four sample businesses and four dashboard tabs. No dashboards full of numbers to decode: it tells you how things are going, what needs you, and what was done while you were busy.
Sample: Harbor Cleaning Co., a home cleaning company. Operating normally; 1 thing needs the owner: review 3 logged payments, $420 in all. 38 quote requests, 21 jobs booked, 12 repeat customers and $6,840 in over 30 days. Today: how the business is going in one sentence, what needs the owner, key numbers and what the digital employees are doing.
Today
How it's going, and what needs you.
One sentence at the top, with the reasons underneath. Then what needs you, your key numbers and what your digital employees are doing.
- Green only after a real check has passed
- Supported connections checked for access problems
Sample businessHarbor Cleaning Co. is made up, and so are its numbers.
Website
Watch your site arrive, page by page.
Every page is checked on phones and computers the moment it's written. Nothing is public until you say yes, and we guide you through connecting your web address.
- You say yes before it goes live
- Ask for a change in your own words
Harbor Cleaning Co.Services · Prices · Book
Home cleaning in Denton, done properly.
Regular, deep and move-out cleaning. Clear scope and sample prices.
Request an estimateLaunch progress
- Pages written4 of 6 done · writing now
- Checked on phones and computers7 checks passed so far · runs as pages land
- You say yesWe'll ask when every page is done
- Connect your web addressharborcleaning.co · we'll guide you step by step
- LiveAfter checks and your approval
Nothing is public until you say yes.
Digital Employees
Named digital employees, each with one job, on your terms.
Jordan works from payments and dates you log, and Stripe once connected (more payment apps coming). Avery researches what you ask, with sources. Alex checks your website's health and search readiness when you add a site. Maya drafts replies to people who write in within minutes, from your fact sheet, and sends them on your OK. Every email says she's a digital employee. Richard finds local businesses that match your ideal customer from open map data and drafts personal outreach you send from your own email. Every digital employee starts Off. Tasks that act on your behalf start with a practice week; you can end it early by approving that choice. Each task still follows its available Off, Recommend, Ask me or Auto mode and your limits. Custom digital employees are not available to buy yet, but you can send a request as feedback.
- A monthly work allowance, shown as a simple percentage
- Digital employees never charge, refund, pay, sign, file or open accounts
Interactive sample controls. No employee settings change here, and no real work is performed. Any sample allowance figures illustrate usage; they are not a task quota or the subscription price.
- MayaCustomer Operations ManagerLiveReply to enquiries
- JordanFinance & Admin ManagerLiveFinance alerts
- AveryResearch & Insights AnalystLiveResearch on request
- AlexWebsite & Growth ManagerLiveWebsite health check
- RichardSales ManagerLiveDraft outreach
- Locked: Your custom digital employeeRequest a future custom digital employee
Not available to buy yet
Every digital employee starts Off. Tasks that act on your behalf begin with a 7-day practice week by default. You can end a digital employee's practice early by approving it on their page. Only ready tasks follow the modes and limits you chose; work that asks for approval still asks. Refunds, charges, payouts, signing, filing, buying and opening accounts stay yours. SelfOperate never moves your money.
Already trading?
What your audit hands you: a readiness plan.
For a business that already runs, the audit ends with a plan that says what SelfOperate can take on now, what has to be fixed first, and what waits on you.
SelfOperate can handle this now
Connected, healthy, and inside the permissions you set.
- Flagging payments you recorded in Finances when they need your review
- Researching competitors and your local market, with sources
- Checking supported payment or booking connections you chose to add
Must be fixed first
SelfOperate cannot work on top of a system that is missing or broken.
- No CRM, so there is nowhere for a lead to land
- No quote form, so intake cannot be automated
- Scheduling not connected to a calendar
Needs your approval
A decision only the owner can make. We prepare it and wait.
- Replacing the personal email address on invoices
- Correcting the hours on your website and the profiles you manage
- The spend limit each assistant operates under
Needs an outside provider
Someone outside SelfOperate has to act. We prepare and track it.
- Commercial insurance cover quoted and bound by an insurer
- A business bank account opened in your name
- A licence renewal filed with the county
Blocked
Waiting on something above. Named so it does not go quiet.
- Online deposits, until the business bank account exists
- Automated bookkeeping, until receipts stop living in the glovebox
Staying exactly as it is
Working, owned by you, and no part of anyone's scope.
- The domain and its four years of history
- Existing reviews and the reputation behind them
- Social profiles, in your own voice
SelfOperate never grants itself a permission. Everything in the first bucket still runs read-only, approval-required or permitted, exactly as you set it.
See your own plan, before you commit.
Describe your business in a sentence. We'll come back with a plan and a price for you to approve.
About 10 minutes of questions. No card needed to see your plan, just a free account.




