Find out what to fix first.
For a business you already run. We look at your real website, your competitors and the path from a customer asking to a customer paying, and show you what to fix first, with proof.
The audit fee is credited toward an eligible build ordered within 60 days. Includes 14 days of SelfOperate, starting with your first customer, or 21 days after your site goes live if none has come yet.
The quote form asks 11 questions before anyone can send it.
The details
Every finding shows its proof.
What we review
- Up to 5 key pages, on a phone and a computerWe do it
- 2 to 3 local competitors, with the date we saw themWe do it
- Your customer journey, from being found to getting paidWe do it
- Your systems: keep, improve, replace or missingWe do it
What you get
- A verdict on your website: keep, improve or replaceWe do it
- Priorities based on the evidence, with what to keep and what to improveWe do it
- A prioritised fix list, with the exact words to useWe do it
- One ready-to-use improvement and a 30-day planWe do it
- The evidence behind every findingWe do it
Optional, and what needs access
- Optional: Google Search Console and Google Analytics, read-only, once you connect them. Your email and Business Profile aren't part of the audit.Optional
- Without access, search data, listing statistics and reply times are marked as not checkedWe do it
- Every finding is checked against its evidence before you see itWe do it
- 1
Give us your address
About 5 minutes of questions and the address of your real website.
YouAnswer and pay - 2
We do the review
Every finding is checked against its evidence. Anything we can't prove is left out or marked as an idea.
YouNothing, unless you connect read-only accounts - 3
Read your report
Findings, fix list, one improvement and a plan. Use it on your own, with your web person, or with us.
YouDecide what's next
A few answers, and nothing we'd change on your website or accounts.
- About 5 minutes of questions about the business
- Your website address
- Optional: read-only access to the accounts you want included
- 01The verdictKeep, improve or replace your website, the top 3 things to do, and what we would do if it were our business.
- 02Your customer journeyFound, understood, trusted, contacted, answered, paid. Each step marked passed, problem, or not checked.
- 03Your systemsEvery tool you use, marked keep, improve, replace or missing.
- 04What we foundWebsite and search findings, with screenshots as proof.
- 05What to fix firstA fix board: do now, do next, do later.
- 06Ready to useOne improvement written out so you can use it today.
- 07Your 30-day planA short, ordered plan you can follow week by week.
- 08Ways forwardDo it yourself, with your current provider, or with us. Kept separate from the findings.
- 09Evidence and limitsWhat we checked, how sure we are, and what we could not see.
- VerifiedStrong indicationWorth testingCould not checkEvery finding carries one of these, so you know how sure we are.
- Implementation is separate. You receive the diagnosis and plan; you, your web person or SelfOperate can scope the work afterwards.
- Not the starting plan you get when you sign up. That plan is a first read from what you tell us; the audit checks your real website, competitors and customer journey, with evidence.
- Not a promise about search results. Where you appear is Google's call.
Before you decide
- Your report is ready in about an hour, usually much sooner. After you pay, answer a few short questions (about five minutes) and it starts straight away; skip them and it starts on its own an hour later with what we already know. It needs your real website address, and if your business needs a bigger audit than the standard one covers, we tell you before anything starts.
- The paid audit amount credits an eligible website or existing-business setup order for the same company placed within 60 days of payment. Included audit access does not qualify.
- The audit fee buys diagnosis and a plan. Existing-business onboarding is a separate scoped quote, not the fixed Business package.
- Included days do not turn into a subscription. If you choose the monthly plan, it renews monthly until you cancel; cancellation takes effect at the end of the paid period.
- Your domain and outside accounts stay in your name. Your company export includes a manifest of its records and retained files; credentials and access tokens are excluded. Hosting, provider fees and any migration work need to be confirmed in your scope before purchase.
- Email support@selfoperate.com. A person reads escalated issues; our published aim is a reply within one business day, often sooner. See the Terms for billing, cancellation and remedies.
What happens to the audit fee if I continue?
A paid audit is credited toward a website order or existing-business setup placed within 60 days; included audit access does not qualify. Your audit also includes 14 days of SelfOperate, starting with your first customer, and nothing is charged when they end. Your first 30 days of SelfOperate are included after onboarding. Keep your digital employees on the monthly plan after that, or do not.
What does the report look like?
A verdict on one page, your customer journey step by step, your systems, every finding with its evidence and the exact words to use, a fix list in order, one ready-to-use improvement, a 30-day plan, and what we could not check. There is a complete sample for a fictional business on this page.
How is it different from the plan I get when I sign up?
The plan you get when you start is a quick first read from your own answers. The audit is a checked review of what you already run: your pages on a phone and a computer, your competitors, the path a customer takes, and the evidence for each finding. It's ready in about an hour, usually much sooner, once it's paid and we have your real website address.
Will you make me replace my website?
Only if replacing it costs less than fixing it, and the audit has to say why. The honest answer is often: your website is good enough, fix how you answer requests first.
What if I stop after the audit?
You keep the report, the findings and the plan, and you owe nothing further.
See a complete sample report
Every section of a real audit, for a fictional lawn care business: the verdict, the customer journey, what to fix first with the exact words, one ready-to-use improvement, a 30-day plan and the evidence.