SelfOperate

Pricing

Clear prices. You approve first.

No countdown timers. No "call us for pricing". No cut of your sales. (Complete SaaS is the one exception: it really is custom.)

What you can buy

Website

$795one time

Your services, your wording and a request form that reaches you, on your own domain.

  • Pages and wording for your trade
  • One chosen design, 3 rounds of changes
  • Checked on phones and computers

Includes 14 days of SelfOperate. The days start with your first customer, or 21 days after launch if no customer has come yet. It never turns into a subscription by itself.

See WebsiteStart here with Website
Launch package

Business

$1,495one time

Website, Brand Studio, customer setup and a practical launch plan.

  • Everything in Website
  • Brand Studio and customer setup
  • A launch plan for first customers

Includes 30 days of SelfOperate. The days start with your first customer, or 21 days after handover if no customer has come yet. It never turns into a subscription by itself.

See BusinessStart here with Business

Business audit

$395one time

An evidence-backed review, one usable improvement and a 30-day plan.

  • Up to 5 pages, 2 to 3 competitors
  • A fix list in order, with evidence
  • Credited toward a build within 60 days

Includes 14 days of SelfOperate. The days start with your first customer, or 21 days after the audit is issued if no customer has come yet. It never turns into a subscription by itself.

See Business auditStart here with Business audit

SelfOperate

$299per month

Five digital employees for customers, payments, research and your website, inside the limits you set.

  • Maya, Jordan, Avery, Alex and Richard
  • Starts only when you choose it
  • Cancel any time

Starts only when you choose it. Renews monthly until you cancel.

Meet the teamStart here with SelfOperate

Complete SaaS · Custom quote

Custom software, built beginning to end.

Tell us, get a quote, we build it.

See how Complete SaaS works

There is no public price. Every project is quoted on its own, and nothing is charged until you approve the quote. Telling us about your idea does not place an order.

Already have a business? Let's make it better.

We review your website and customer journey, then show evidence-led priorities, a usable improvement and a 30-day plan. Every finding is checked against its evidence before you see it. Your report is ready in about an hour, usually much sooner, once it's paid and we have your real website address. Implementation is separate. Business audit, one time: $395. A paid audit is credited toward a website order or existing-business setup placed within 60 days; included audit access does not qualify. The audit includes 14 days of SelfOperate, starting with the first customer SelfOperate handles for you (or 21 days after the audit is issued if no customer has come yet). If you go on to onboarding, your first 30 days of SelfOperate are included after onboarding. Continue for $299/month after that, or do not. Nothing turns into a plan on its own.

See a complete sample report

Get my audit

Nothing renews by itself except SelfOperate at $299 a month, and only if you choose it. Domain and outside fees are separate.

No countdown, no seat count, no expiry date. When founding pricing ends we will say so plainly rather than manufacture a deadline.

Good to know

The days, and what if you stop.

  1. 1

    Your build finishes

    Website: when your site goes live. Business: at handover. Business audit: when it is paid.

  2. 2

    The days begin

    14 or 30 days of SelfOperate start when your team handles your first customer, or 21 days after go-live or handover if no customer has come yet.

  3. 3

    You choose

    Keep SelfOperate at $299 a month, or stop. It never turns into a subscription by itself.

Side by side, every path.

What you getWebsite$795 one-timeBusiness$1,495 one-timeBusiness audit$395 one-timeSelfOperate$299/month
Best forGet onlineLaunch and get your first customersYou already tradeYou want digital employees on routine work
Website built or improvedYesYesDiagnosis only; implementation separateNo
First prospects, 30-day plan and setup packsNoLaunch kitNot included; separately scoped onboardingNo
Payments, calendar and emailContact form onlySetup guided; available links checkedReviewed as they areUsed only when connected
SelfOperate included14 days, from your first customer30 days, from your first customer14 days, from your first customerIt is SelfOperate
Owned assets and company export with a coverage manifestYesYesYesYes
Turns into a subscription by itselfNeverNeverNeverOnly this one is monthly

Website$795 one-time

Best for
Get online
Website built or improved
Yes
First prospects, 30-day plan and setup packs
No
Payments, calendar and email
Contact form only
SelfOperate included
14 days, from your first customer
Owned assets and company export with a coverage manifest
Yes
Turns into a subscription by itself
Never

Business$1,495 one-time

Best for
Launch and get your first customers
Website built or improved
Yes
First prospects, 30-day plan and setup packs
Launch kit
Payments, calendar and email
Setup guided; available links checked
SelfOperate included
30 days, from your first customer
Owned assets and company export with a coverage manifest
Yes
Turns into a subscription by itself
Never

Business audit$395 one-time

Best for
You already trade
Website built or improved
Diagnosis only; implementation separate
First prospects, 30-day plan and setup packs
Not included; separately scoped onboarding
Payments, calendar and email
Reviewed as they are
SelfOperate included
14 days, from your first customer
Owned assets and company export with a coverage manifest
Yes
Turns into a subscription by itself
Never

SelfOperate$299/month

Best for
You want digital employees on routine work
Website built or improved
No
First prospects, 30-day plan and setup packs
No
Payments, calendar and email
Used only when connected
SelfOperate included
It is SelfOperate
Owned assets and company export with a coverage manifest
Yes
Turns into a subscription by itself
Only this one is monthly
See the full comparison
What you getWebsite$795 one-timeBusiness$1,495 one-timeBusiness audit$395 one-timeSelfOperate$299/month
What it is for
Best forYou need to get online, and nothing else yetYou want to launch and get your first customersYou already trade and want to know what to keepYou want the recurring work handled
ShapeOne-time buildOne-time buildOne-time diagnosticMonthly, only while you want it
Starts fromAn idea or an existing siteAn idea or a half-built setupA business that already tradesBring your systems; connect what is supported
What you get
Website built or improvedYesYesDiagnosis only; implementation quoted separatelyNo
Launch kit: up to 25 prospects with drafts you send, 30-day plan, website check, Google profile and filing packs, research reportNoYesNot included; separately scoped onboardingNo
Company foundation, identity and operationsNoYesRecommendations only; implementation separateNo
Customer list, scheduling and paymentsForms onlyCustomer list and guided setupReviewed as they areUsed where supported and connected
Existing systems inspectedNoIf you already tradeYesNo
Keep / Improve / Replace / Missing on every systemNoIf you already tradeYesNo
Risk and priority on each findingNoNoYesNo
SelfOperate Readiness PlanNoNoYesNo
Exact onboarding scopeNoNoYesNo
Exact onboarding priceNoNoYesNo
Operating
SelfOperate included14 days, from your first customer after go-live30 days, from your first customer after handover14 days, from the first customer SelfOperate handles for youAlready included by the route you came in on
Ongoing operation of approved workDuring the included 14 daysDuring the included 30 daysDuring the included 14 daysYes
Digital employees with permissions, budgets and approval rulesDuring the included 14 daysDuring the included 30 daysDuring the included 14 daysYes
A person to write toDuring buildDuring buildDuring the auditOngoing, by email
Money and ownership
Price$795 one-time$1,495 one-time$395 one-time$299/month
Recurring feeNone unless you continueNone unless you continueNone unless you continue$299/month, stop any time
Automatic conversion to a subscriptionNoNoNoNo
Fee credited toward later workUpgrade credit requires a scoped quoteNoA paid audit is credited toward a website order or existing-business setup placed within 60 days; included audit access does not qualifyNo
Verification with evidence logSite checksEvery systemEvery system reviewedEvery system
Handoff with ownership recordYesYesAfter onboardingYes
Company export with a coverage manifest (credentials excluded)YesYesYesYes

Website$795 one-time

What it is for

Best for
You need to get online, and nothing else yet
Shape
One-time build
Starts from
An idea or an existing site

What you get

Website built or improved
Yes
Launch kit: up to 25 prospects with drafts you send, 30-day plan, website check, Google profile and filing packs, research report
No
Company foundation, identity and operations
No
Customer list, scheduling and payments
Forms only
Existing systems inspected
No
Keep / Improve / Replace / Missing on every system
No
Risk and priority on each finding
No
SelfOperate Readiness Plan
No
Exact onboarding scope
No
Exact onboarding price
No

Operating

SelfOperate included
14 days, from your first customer after go-live
Ongoing operation of approved work
During the included 14 days
Digital employees with permissions, budgets and approval rules
During the included 14 days
A person to write to
During build

Money and ownership

Price
$795 one-time
Recurring fee
None unless you continue
Automatic conversion to a subscription
No
Fee credited toward later work
Upgrade credit requires a scoped quote
Verification with evidence log
Site checks
Handoff with ownership record
Yes
Company export with a coverage manifest (credentials excluded)
Yes

Business$1,495 one-time

What it is for

Best for
You want to launch and get your first customers
Shape
One-time build
Starts from
An idea or a half-built setup

What you get

Website built or improved
Yes
Launch kit: up to 25 prospects with drafts you send, 30-day plan, website check, Google profile and filing packs, research report
Yes
Company foundation, identity and operations
Yes
Customer list, scheduling and payments
Customer list and guided setup
Existing systems inspected
If you already trade
Keep / Improve / Replace / Missing on every system
If you already trade
Risk and priority on each finding
No
SelfOperate Readiness Plan
No
Exact onboarding scope
No
Exact onboarding price
No

Operating

SelfOperate included
30 days, from your first customer after handover
Ongoing operation of approved work
During the included 30 days
Digital employees with permissions, budgets and approval rules
During the included 30 days
A person to write to
During build

Money and ownership

Price
$1,495 one-time
Recurring fee
None unless you continue
Automatic conversion to a subscription
No
Fee credited toward later work
No
Verification with evidence log
Every system
Handoff with ownership record
Yes
Company export with a coverage manifest (credentials excluded)
Yes

Business audit$395 one-time

What it is for

Best for
You already trade and want to know what to keep
Shape
One-time diagnostic
Starts from
A business that already trades

What you get

Website built or improved
Diagnosis only; implementation quoted separately
Launch kit: up to 25 prospects with drafts you send, 30-day plan, website check, Google profile and filing packs, research report
Not included; separately scoped onboarding
Company foundation, identity and operations
Recommendations only; implementation separate
Customer list, scheduling and payments
Reviewed as they are
Existing systems inspected
Yes
Keep / Improve / Replace / Missing on every system
Yes
Risk and priority on each finding
Yes
SelfOperate Readiness Plan
Yes
Exact onboarding scope
Yes
Exact onboarding price
Yes

Operating

SelfOperate included
14 days, from the first customer SelfOperate handles for you
Ongoing operation of approved work
During the included 14 days
Digital employees with permissions, budgets and approval rules
During the included 14 days
A person to write to
During the audit

Money and ownership

Price
$395 one-time
Recurring fee
None unless you continue
Automatic conversion to a subscription
No
Fee credited toward later work
A paid audit is credited toward a website order or existing-business setup placed within 60 days; included audit access does not qualify
Verification with evidence log
Every system reviewed
Handoff with ownership record
After onboarding
Company export with a coverage manifest (credentials excluded)
Yes

SelfOperate$299/month

What it is for

Best for
You want the recurring work handled
Shape
Monthly, only while you want it
Starts from
Bring your systems; connect what is supported

What you get

Website built or improved
No
Launch kit: up to 25 prospects with drafts you send, 30-day plan, website check, Google profile and filing packs, research report
No
Company foundation, identity and operations
No
Customer list, scheduling and payments
Used where supported and connected
Existing systems inspected
No
Keep / Improve / Replace / Missing on every system
No
Risk and priority on each finding
No
SelfOperate Readiness Plan
No
Exact onboarding scope
No
Exact onboarding price
No

Operating

SelfOperate included
Already included by the route you came in on
Ongoing operation of approved work
Yes
Digital employees with permissions, budgets and approval rules
Yes
A person to write to
Ongoing, by email

Money and ownership

Price
$299/month
Recurring fee
$299/month, stop any time
Automatic conversion to a subscription
No
Fee credited toward later work
No
Verification with evidence log
Every system
Handoff with ownership record
Yes
Company export with a coverage manifest (credentials excluded)
Yes

Tell us your business. See your plan first.

You see the plan and the price before you pay anything.