Best marketing channel: one question before you spend more

Do this today

The tip as steps. Tick them off as you go, or download the list to keep.

1. Add “How did you first hear about us?” to your booking form and phone script, as an open question with no dropdown.
2. Write down each answer in the customer's exact words.
3. Once a month, count the answers from paying customers only.

Download the checklist

Sources

Where every number in this tip comes from.

1. Google Analytics Help: Default channel group (Direct) (opens in a new tab)
2. Pew Research Center: Writing survey questions (opens in a new tab)
3. Harvard Business School Online: Customer interview questions to ask (2020) (opens in a new tab)