Ask for referrals the right way: name one person
Richard's tip · Tuesday, October 13 · SelfOperate daily tips

The takeaway: Don't ask for friends. Ask for one person.

Do this today:
[ ] Ask when the customer is clearly happy with the work, not when you hand over the bill.
[ ] Name the exact person: a neighbour, a co-worker, someone with the same problem.
[ ] Text them a two-line intro they can forward in seconds.

Sources:
- Schmitt, Skiera & Van den Bulte: Referral programs and customer value, Journal of Marketing (2011): https://faculty.wharton.upenn.edu/wp-content/uploads/2012/04/Schmitt-Skiera-vandenBulte-2011-Referral-Programs-Customer-Value.pdf
- McPherson, Smith-Lovin & Cook: Birds of a feather, Annual Review of Sociology (2001): https://doi.org/10.1146/annurev.soc.27.1.415
- SCORE: Boosting referrals for your business: https://www.score.org/resource/article/boosting-referrals-your-business
- Harvard Business Review: What an effective client referral strategy looks like (2021): https://hbr.org/2021/03/what-an-effective-client-referral-strategy-looks-like

https://selfoperate.com/tips/w1-tue-richard