SelfOperate

Build my business

The whole company, assembled and verified.

$1,495, one time, at founding customer pricing. Research that challenges the idea. A direction you approve. Company foundation, brand, website and every business system built, connected and checked. Founder Actions kept small. A handoff with the evidence. This is the flagship build.

01The shape of the build

Four phases. Every one ends in something you can hold.

  1. 01

    Understand

    Where you are starting from, what you want, and what the market supports.

    • Starting point
    • Understand
    • Research
  2. 02

    Decide

    We propose the strongest version. You approve it, then commit.

    • Recommendation
    • Founder approval
    • Purchase
  3. 03

    Build

    Assembly, your actions and verification run together, not in sequence.

    • Build Room opens
    • Assembly
    • Founder Actions
    • Verification
    • Ready
  4. 04

    Own

    Finish what is left, take the keys, or keep parts of it running.

    • Finish setup
    • Fully Set
    • Handoff
    • Take the keys, or run it

02Turnkey scope

Six lanes. One company.

This is what a Build my business engagement actually covers. Every item says who completes it, because the honest answer varies. Some things we do. Some things only you can legally do. Some things belong to a bank, an insurer or a government office, and we prepare, connect and verify around them.

Who completes it

Every item in an agreed company build. Not every business needs all of them.

  1. 01

    Company foundation

    The parts that make you a company rather than a person doing work.

    8 items
    • External providerEntity and structureWe prepare the information and walk you through the choice. The filing is made by you or a provider you choose.
    • Founder ActionFormation stepsPrefilled where the provider allows it, then opened for you to sign and submit.
    • Founder ActionEIN or tax IDWe assemble everything the application asks for. You submit it to the authority yourself.
    • External providerRegistered agent and filingsWe identify what your state requires and point you at providers. We do not act as your agent.
    • Founder ActionBusiness bank accountWe prepare the documents banks ask for. Opening the account requires you in person or on camera.
    • External providerInsuranceWe set out what your trade and contracts typically require, and track the policy once it exists.
    • External providerLicences and permitsWe identify what applies to your trade and location, prepare what we can, and record each one.
    • SelfOperateCompliance remindersRenewal dates recorded in your company record and surfaced before they lapse.
  2. 02

    Identity

    How the company is recognised, before anyone has met you.

    6 items
    • SelfOperateName directionOptions researched for conflicts and matching domains.
    • SelfOperatePositioningWhat you sell, to whom, and why they pick you over the van down the road.
    • SelfOperateVisual identityLogo direction, colour, type and the rules that keep it consistent.
    • SelfOperateDomainRegistered or connected in your name, DNS configured, certificate verified.
    • SelfOperateBusiness emailMailboxes on your domain, forwarding and signatures, tested end to end.
    • SelfOperateBusiness phoneA business number with hours and missed-call handling, separate from your mobile.
  3. 03

    Customer system

    The path a stranger walks from finding you to paying you.

    7 items
    • SelfOperateWebsiteBuilt for how your trade is found and hired, live on your domain.
    • SelfOperateLead captureEnquiry routes that reach you rather than a form that goes nowhere.
    • SelfOperateQuote and request formsThe fields your trade actually needs, including photos where they help.
    • SelfOperateCRMPipeline and customer records shaped around your services.
    • SelfOperateSchedulingBooking rules, buffers and calendar sync, tested with a real booking.
    • Founder ActionPaymentsWe configure checkout, deposits and payout. Identity verification with the processor is yours by law.
    • SelfOperateConfirmations and follow-upWhat the customer receives, when, and what you receive alongside it.
  4. 04

    Operations

    What keeps the company running once customers arrive.

    6 items
    • SelfOperateWorkflowsHow an enquiry becomes a quote, a job, an invoice and a review.
    • SelfOperatePoliciesCancellation, rescheduling, deposits and what happens when a job goes wrong.
    • SelfOperateService and quote termsDrafted for your trade and attached where customers actually see them.
    • External providerBookkeeping setupAccount structure and categories prepared. The software subscription and any advice come from your accountant.
    • SelfOperateDocument organisationOne place for contracts, certificates, filings and photos, organised and yours.
    • SelfOperateCustomer communicationsThe templates you would otherwise rewrite from scratch every week.
  5. 05

    Local and launch presence

    Being findable in the places your customers actually look.

    6 items
    • Founder ActionGoogle Business ProfileWe prepare the full profile. Google verifies ownership with you directly, usually by post or video.
    • SelfOperateMaps and local presenceService area, hours and categories set so you appear for the right searches.
    • SelfOperateLocal search basicsPage structure, titles and service pages that a search engine can actually read.
    • SelfOperateListing consistencyOne name, one address, one number, everywhere. The commonest quiet ranking problem.
    • SelfOperateAnalyticsConfigured and receiving, so you know which work brings enquiries.
    • SelfOperateLaunch starter setupThe first review requests, the first listings, the first thing to tell existing customers.
  6. 06

    Proof and ownership

    Evidence that it works, and a record that it is yours.

    6 items
    • SelfOperateContinuous verificationEach connection tested as it is made, not in a single pass at the end.
    • SelfOperateFounder Action recordEvery action you completed, when, and what it unlocked.
    • SelfOperateOwnership recordsWhat you own, where it lives, and how to move it elsewhere.
    • SelfOperateCredentials and account ownershipEvery account in your name, with you as the owner rather than us.
    • SelfOperateEvidence logEvery check, its result and its timestamp, handed over with the company.
    • SelfOperateExport and handoffA full export you can take anywhere, prepared before you ask for it.

SelfOperate is not a law firm, an accountant, an insurer, a bank, a registered agent or a filing authority. We do not give legal or tax advice, and we do not file on your behalf where the law requires you.

03What we build

The bill of materials.

Everything in a Build my business handoff, grouped the way the Build Room groups it. 26 line items, each one verified or recorded before you take the keys.

Brand05 items
  • Name direction
  • Positioning
  • Voice and copy
  • Logo direction
  • Colour and type system
Website06 items
  • Home and service pages
  • Quote and booking forms
  • Page structure for your business type
  • Local search basics
  • Analytics
  • HTTPS on your domain
Systems06 items
  • Domain
  • Business email
  • CRM
  • Scheduling
  • Payments
  • Form routing into your CRM
Setup & admin05 itemsGuided as Founder Actions. We prepare and explain; you sign.
  • Entity steps
  • Tax ID steps
  • Bank account steps
  • Insurance pointers
  • Licence and permit pointers
Evidence04 items
  • Verification log
  • Ownership record
  • Founder Action record
  • Full export

04The Build Room

You watch it happen.

Every module has a status. Every Founder Action is beside the build, not buried in it. Readiness switches on when the evidence says so.

See the Build Room

05Who does what

Three kinds of task. Only one is yours.

A payment processor has to verify the account owner. A bank account has to be opened by the person who owns it. A tax authority issues a number to you, not to an agent acting as you. We cannot do these, and you should not want a service that could.

SelfOperate
We research, prepare, configure, connect, test or verify it.
Founder Action
Only you can do it: a signature, an identity check, a legal acceptance, a regulated account opening or a payment.
External provider
A government agency, bank, insurer, registered agent, accountant, lawyer or payment provider performs the final step.

Other typical Founder Actions

  • Choose your legal business name~5 min
  • Submit your EIN application~12 min
  • Confirm ownership of your Google Business Profile~8 min
Founder Action · 03 of 04Waiting on you

Verify your identity with the payment processor

  1. PreparedWe assemble every detail the provider will ask for.
  2. ExplainedWhy it must be you, in plain language, with the time it takes.
  3. LinkedThe official flow opens with your information already to hand.
  4. You complete itThe signature, identity check or acceptance only you can give.
  5. CapturedThe result is recorded against your company, so it is never asked for twice.
  6. VerifiedWe confirm it took effect and unblock whatever was waiting on it.

Why it has to be you

Payment processors are legally required to verify the account owner. We cannot do this for you, and you should not want anyone who could.

Completed withYour payment processor

What we prepared

  • Processor account created and configured for your services
  • Business details filled in from your approved direction
  • Payout schedule set to weekly

Your steps

  1. 1Open the verification link we sent
  2. 2Upload a photo of your ID
  3. 3Confirm your bank account

Then weThe processor tells us when it clears, and we re-run the checkout check.

About 10 minutesUnblocksPayouts, and Fully Set

06Verification

Bought is not the same as done.

Most services stop at Executed: the account exists, the form is on the page. We keep going until what you should see is what you see, and we keep the evidence.

Scheduling · CHK-0387

A customer books a slot and it reaches your calendar

Verified
  1. 01Proposed

    Proposed

    The system is part of the approved scope. Nothing exists yet.

  2. 02Executed

    Executed

    It has been set up and connected. This is where most services stop.

  3. 03Tested

    Tested

    We used it the way a customer or you would. A booking, a message, a checkout.

  4. 04Verified

    Verified

    The result matched what you should see. The evidence is in your log.

Every check ends in a receipt. Not every receipt says Verified, and the ones that do not are the reason this is worth reading.

Evidence receipt · CHK-0412Test mode

A customer can pay you, and the money reaches your bank

Module
Payments
Run
Day 3 · 10:02

What was checked

  1. A test customer paid for a standard detail on your sitePass
  2. The charge appeared in your processor dashboardPass
  3. The receipt reached the customer's inboxPass
  4. The payout was released to your bank accountBlocked

Evidence

  • checkout.session.completed · test card · status succeeded
  • receipt delivered to the test inbox in 4s
  • payout schedule: weekly · first payout pending
Unresolved dependency · Founder Action 02

Payouts wait on your identity check

Payment processors are legally required to verify the account owner before releasing money. We created the account, configured it for your services and filled in your business details. The last step is yours and takes about ten minutes.

Counts towards ReadyNot yet Fully Set

Counts towards Ready. Does not count towards Fully Set until the dependency clears.

Milestone 01

Ready

A real customer can move through your whole path, start to finish.

  • They can find you and reach you
  • An enquiry arrives where you will see it
  • A quote or response goes back out
  • A booking lands in your calendar
  • A payment or deposit clears where it applies
  • Both of you get the confirmation
Milestone 02

Fully Set

Every agreed customer-facing, operational, ownership and administrative item is complete and verified.

  • Entity, tax ID, banking and insurance steps complete where they apply
  • Licences and permits recorded, with renewal dates
  • Bookkeeping and document organisation in place
  • Every Founder Action captured and verified
  • Accounts in your name, ownership record written

07Ownership

It stays yours.

Everything we build is registered to you, exported on request, and documented in an ownership record you receive at handoff. There is no version of this where the company depends on us.

If Self Operate stops, the workers stop. The company does not.

Website and full export
Hosted for you, exportable any time
Domain
Registered in your name where applicable
Business email and phone
Your mailboxes, your number, your data
Customer data
Contacts, bookings, history
Brand assets
Logo files, colours, type, voice
Business documents
Everything prepared for your Founder Actions
Company history
Research, audit, recommendation, decisions
Verification evidence
The full log of every check

08The package

Build my business

For people who want the whole company assembled, new or already trading.

Pricing model: one-time build. Full inclusions and pricing on the pricing page.

See pricing
IncludedWhat it means
Starting-point intake, then market and competitor researchWho already does this near you, how they price, and where the gaps are.
Existing Business Audit if you already trade: keep, improve, replace or missingThe strongest version of your idea, and the honest weak points.
Recommendation, including where the idea is weakA name direction, a voice, and a visual system you approve.
Brand direction: name direction, voice, visual systemMailboxes on your domain, forwarding and signature set up.
Business email on your domainPipeline stages and customer records shaped for your services.
CRM configured for your servicesBooking rules, buffers and calendar sync tested with a real booking.
Scheduling connected to your calendarCheckout, deposits and payout account, with a test payment completed.
Payments configured, checkout verifiedEntity, tax ID, bank and insurance steps prepared as Founder Actions.
Entity, EIN, banking and insurance steps prepared, tracked and verifiedExecuted, tested and verified, with the evidence in your log.
Licences, permits and compliance renewal dates recordedReady when customers can use it. Fully Set when nothing is left open.
Business phone, workflows, policies and quote termsEvery login, every asset, the evidence log and the ownership record.
Google Business Profile, listings and local search basics
Bookkeeping and document organisation set up
Verification of every connected system
Ready and Fully Set readiness
Handoff with evidence log and ownership record

A company that is Ready, then Fully Set, then yours.

Build my business

Describe the company you want.

One sentence is enough to start. We will come back with research, a recommendation, and a plan you can approve or change before anything is built.