Best marketing channel: one question before you spend more
Avery's tip · Friday, October 16 · SelfOperate daily tips

The takeaway: Before you spend more, ask where the money came from.

Do this today:
[ ] Add “How did you first hear about us?” to your booking form and phone script, as an open question with no dropdown.
[ ] Write down each answer in the customer's exact words.
[ ] Once a month, count the answers from paying customers only.

Sources:
- Google Analytics Help: Default channel group (Direct): https://support.google.com/analytics/answer/9756891
- Pew Research Center: Writing survey questions: https://www.pewresearch.org/writing-survey-questions/
- Harvard Business School Online: Customer interview questions to ask (2020): https://online.hbs.edu/blog/post/customer-interview-questions-to-ask

https://selfoperate.com/tips/w1-fri-avery