A website that is yours, and a quick first reply.
Most agents live on a template page from the brokerage and a feed of social posts. We build a personal site with the neighborhoods you work, how you work with buyers and sellers, and an inquiry form that asks the right questions. Digital employees draft the first replies and research the local market on request.
Free website check. No card needed. About a minute.
BuyerWe're relocating in the spring. Do you cover the east side?
Maya, digital employeeYes. What's your timeline? The agent will follow up today.
The jobs that matter
Where a real estate agent wins or loses.
First replies to inquiries
Drafts a first reply to each inquiry from your fact sheet: areas you serve, how you work, what happens next. She asks for the missing detail, such as timeline or area. She does not discuss prices, offers, contracts or anything that could touch fair housing; those come to you.
SellerThinking of selling next year. Do you work in Maple Heights?
MayaWe do. When are you hoping to list? The agent will reach out to talk it through.
The details
Everything else, in plain words.
- Your page looks like everyone else's
- Brokerage pages are uniform on purpose. A buyer comparing three agents can't tell what is different about you, because the pages say the same things.
- Speed to first reply matters
- A buyer who wrote at lunch has often written to others by evening. You are at a showing with your phone off, and the message sits.
- Neighborhood knowledge isn't on the page
- You know which streets flood and which school boundaries changed. None of that is on your website, so the search for "homes in [neighborhood]" finds the portals instead of you.
- Past clients stay unasked
- Referrals are the best source of new business, and the follow-up that keeps you in mind between transactions is the first job to disappear in a busy month.
A personal site, in your voice.
Built for an agent, not a template: how you work, where you work, and a form that gets you the right first details.
- A page on how you work with buyers and with sellers, in your own words
- Neighborhood pages for the areas you know well, written from what you tell us, not scraped
- An inquiry form that asks buyer or seller, timeline, area and price range, and keeps those separate
- An about page with your license details shown as you provide them, and your brokerage's required notices
- Links to your brokerage's listings and any tools you already use, checked to make sure they open
- Domain records prepared and verified once you add them, plus local search basics
One selected design, with 3 revision rounds within the agreed scope. Revisions cover wording, images, colours and minor layout changes to approved content. A new application, major integration or new brand direction is separately scoped.
An inquiry in the middle of a showing.
Alder Street Realty Partners is an invented two-agent team, used only to show the flow. It is not a real business.
- Saturday, 1:10 PMWebsite
A couple fills in the buyer inquiry form: moving in the autumn, interested in two neighborhoods, wanting to understand how an offer works.
- Saturday, 1:14 PMDigital employee
Maya drafts a reply from the fact sheet: the agent works those two areas, here is how the first call goes, would Tuesday or Wednesday evening suit? The draft says she is a digital employee and does not mention prices or offers.
- Saturday, 4:30 PMYou
Between showings, the agent reads the draft, adds a personal line and approves it.
- SundayYou
The couple suggests Tuesday. The agent takes the call personally.
- On requestDigital employee
Avery returns a short note, with sources, on how the two neighborhoods are described by public data sources, ahead of the agent writing the neighborhood pages.
- OvernightDigital employee
Alex's check notices that the link to the team's brokerage listings returns an error. It goes on the fix list.
The first reply went out while the agent was at a showing, and every decision about the relationship stayed with the agent.
Fictional exampleThe business and the people in this example are invented. It shows the order of events, not a result.
A personal website is the main thing most agents are missing. The website build gives you one in your voice, with neighborhood pages and an inquiry form, without touching your brokerage relationship.
- Best first step here
Website
Get your business online. Your services, your wording and a request form that reaches you, on your own domain.
See Website → Business
Starting a business. Website, Brand Studio, customer setup and a practical launch plan.
See Business →Business audit
Already in business. Know what to improve first. An evidence-backed review, one usable improvement and a 30-day plan.
See Business audit →SelfOperate
Want ongoing help. Five digital employees for customers, payments, research and your website, inside the limits you set.
See SelfOperate →
- It does not provide listings, MLS feeds or property valuations.
- It does not give legal, contract or fair housing advice. Digital employees never discuss offers, prices or who a property is suitable for, and those messages come to you.
- It does not promise leads or rankings, and you remain responsible for your brokerage's advertising rules and required disclosures.
Will this work with my brokerage's rules?
You provide the license details and notices your brokerage requires, and they appear as you give them. Advertising rules remain yours to follow, and you approve every page before it goes live.
Can the site show listings?
It links to your brokerage's listings. We do not provide MLS feeds, and we do not build a property search.
What does Maya avoid saying?
Prices, offers, contracts, fair housing topics and anything about whether an area suits a particular kind of buyer. Those messages come to you. Every reply she drafts says she is a digital employee.
I use my brokerage's website already. Why change?
You may not need to. The audit reads what you have and says what to keep, improve or replace, and the fee is credited toward a website order placed within 60 days.