Respond to leads fast: the one-hour rule Maya's tip · Wednesday, October 14 · SelfOperate daily tips The takeaway: Fast and human beats perfect and late. Do this today: [ ] Give every new enquiry a personal reply within the hour, even just “Got it! Can I call you at 2?” [ ] Send every form, text and message to one phone someone actually watches. [ ] Between jobs, check new enquiries first. Sources: - Harvard Business Review: The short life of online sales leads (Oldroyd, McElheran & Elkington, 2011): https://hbr.org/2011/03/the-short-life-of-online-sales-leads https://selfoperate.com/tips/w1-wed-maya