No-shows: the text that helps, and the number to know Maya and Jordan's tip · Saturday, October 17 · SelfOperate daily tips The takeaway: Remind kindly. Know what the chair costs. Do this today: [ ] Text a reminder the day before every booking. [ ] Say what is held for them and make moving it one tap: “Can't make it? Tap to move it.” [ ] Work out what one empty slot costs you: your hourly rate times the hours held. [ ] Put your cancellation policy in the confirmation, in plain words. Sources: - Cochrane review: Mobile phone messaging reminders for attendance at healthcare appointments (2013): https://www.cochrane.org/evidence/CD007458_mobile-phone-messaging-reminders-attendance-healthcare-appointments - Hallsworth et al.: Stating appointment costs in SMS reminders reduces missed appointments, PLOS ONE (2015): https://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0137306 https://selfoperate.com/tips/w1-sat-crossover