Small business website: is your front door locked?
Alex's tip · Monday, October 12 · SelfOperate daily tips

The takeaway: Before the scroll: what, where, next.

Do this today:
[ ] Open your website on your phone and don't scroll.
[ ] Check it says what you do, in plain words.
[ ] Check it says where you work.
[ ] Check the next step is obvious: a button like “Get a quote” you can see without scrolling.
[ ] If you have to explain any of it, fix that first.

Sources:
- Nielsen Norman Group: How long do users stay on web pages? (2011): https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/
- Nielsen Norman Group: Scrolling and attention (2018): https://www.nngroup.com/articles/scrolling-and-attention/

https://selfoperate.com/tips/w1-mon-alex